The SEO Brain checks its own work, learns from your edits and heals itself when a run dies. Better descriptions, keywords and links, and no false warnings for log-in pages.<\/p>","2.17.4":"
Better SEO Brain suggestions: your name said once, no title that says less than yours, no link on half a sentence, no redirects for scanner probes, and placeholder text spotted. Old suggestions are refreshed on update.<\/p>","2.17.3":"
No focus keyword that lowers a page's score, the right page for old shop addresses, cleaner logo alt text, and no product name said twice in a description.<\/p>","2.17.2":"
Briefs: a longer how-to gets a full brief, and places and names keep the capitals you type.<\/p>","2.17.1":"
DadsFam AI tested on a live site's own pages: descriptions from your own summary and whole sentences, keywords from your titles, the page's own key takeaways, alt text from your pictures' names, and topics without your contact or privacy page.<\/p>","2.17.0":"
DadsFam AI is built in and runs on your own server: better keywords, descriptions, titles and alt text from the SEO Brain, a new X-ray, your topics and the pages worth writing. Also right dates in sitemaps and schema, and a homepage sitemap.<\/p>","2.15.0":"
The SEO Brain now finds and fixes problems on your live pages: conflicts with other tools, dead addresses (with Pro), missing internal links and pages losing traffic. Plus an optional weekly email.<\/p>","2.14.0":"
The SEO Brain now checks its own changes against real search results, changes back what cost clicks, learns what works on your site, and finds pages close to page one (with a results source such as DadsFam SEO Pro).<\/p>","2.13.0":"
Fixes found on live sites: scores only for public content, product tags noindexed, a sitemap that obeys noindex, plain-text schema, Google file verification, theme-built homepages, and Regional editions (hreflang) for country sites.<\/p>","2.12.7":"
Dead links are matched to the right page by its words, and product names with a small word inside can be keywords.<\/p>","2.12.6":"
Autopilot and "Fix all" never lower a page's score, keywords match punctuation the way search engines do, and better product keywords.<\/p>","2.12.5":"
Autopilot never lowers a page's score, keywords match the way search engines read punctuation, and better product keywords.<\/p>","2.12.4":"
One alt text suggestion per picture, and update steps that run even on sites nobody logs into.<\/p>","2.12.3":"
The SEO Brain never offers to replace alt text you wrote yourself.<\/p>","2.12.2":"
Better alt text (the product or page name instead of the file name), no one-word keywords on Autopilot, and an llms.txt summary built from your real keywords.<\/p>","2.12.1":"
New self-learning SEO Brain: it learns your site, prepares and explains fixes, and on Autopilot applies them with full undo. Also: Rand prices count in GEO, keywords with version numbers or "&" can pass, and text is read correctly.<\/p>"},"ratings":[],"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3687800,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3687800,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3687800,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3687800,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["2.10.0","2.11.0","2.11.1","2.11.2","2.11.3","2.12.1","2.12.2","2.12.4","2.12.5","2.12.6","2.12.7","2.17.0","2.17.1","2.17.2","2.17.3","2.18.0","2.9.0","2.9.1","2.9.2"],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":3714420,"resolution":"1","location":"assets","locale":"","width":1280,"height":597},"screenshot-2.png":{"filename":"screenshot-2.png","revision":3714420,"resolution":"2","location":"assets","locale":"","width":1280,"height":833},"screenshot-3.png":{"filename":"screenshot-3.png","revision":3737206,"resolution":"3","location":"assets","locale":"","width":1000,"height":1200},"screenshot-4.png":{"filename":"screenshot-4.png","revision":3714420,"resolution":"4","location":"assets","locale":"","width":1280,"height":1156},"screenshot-5.png":{"filename":"screenshot-5.png","revision":3714420,"resolution":"5","location":"assets","locale":"","width":1280,"height":494},"screenshot-6.png":{"filename":"screenshot-6.png","revision":3714420,"resolution":"6","location":"assets","locale":"","width":1280,"height":1186},"screenshot-7.png":{"filename":"screenshot-7.png","revision":3729422,"resolution":"7","location":"assets","locale":"","width":1138,"height":446},"screenshot-8.png":{"filename":"screenshot-8.png","revision":3737206,"resolution":"8","location":"assets","locale":"","width":1166,"height":1000},"screenshot-9.png":{"filename":"screenshot-9.png","revision":3737206,"resolution":"9","location":"assets","locale":"","width":1080,"height":725}},"screenshots":{"1":"Open it and you know if people can find you. One sentence answers whether Google and AI assistants can find your site, with a score built from real checks, one button for the next thing to do, and your homepage the way Google shows it and AI assistants read it.","2":"It walks you through setting up. Nine steps that matter, each with a Do it button that takes you straight to the fix, ticking themselves off as you go, next to live site checks and the jobs you do every week.","3":"Every page gets a checklist, and suggestions from DadsFam AI. A live Google preview and a score under the editor, an SEO title and description written from your own words to use in one click, and one press of Analyse lists exactly what to change, in plain English.","4":"It reads your real pages the way Google does. Health Check catches what a settings screen cannot, such as a cache still serving an old copy, fixes what it safely can in one click, and remembers the last report.","5":"When something goes wrong, it tells you what to do. Four things that actually happen, from not showing up on Google to AI assistants not mentioning you, each with the exact steps.","6":"AI answers built in and free. Write the summary AI assistants read about you, and choose which AI crawlers may read your site, no add-on needed.","7":"The SEO Brain: how well it knows your site, the fixes it has ready, and the Ask me first \/ Autopilot \/ Paused switch.","8":"X-ray any page and see what DadsFam AI sees: SEO titles that fit Google, descriptions from your own sentences, the keywords people would type, the answer AI engines would quote, the questions people ask and whether the page answers them, and key takeaways. All worked out on your own server.","9":"DadsFam AI on the SEO Brain screen: what it has learned about your site, your topics and whether their pages link to the main one, and the subjects worth a page of their own. Search numbers need a results source such as DadsFam SEO Pro."}},"plugin_section":[262246],"plugin_tags":[2353,2591,1117,186,1557],"plugin_category":[49,55],"plugin_contributors":[274194],"plugin_business_model":[],"class_list":["post-364877","plugin","type-plugin","status-publish","hentry","plugin_section-dashboard-widgets","plugin_tags-ai","plugin_tags-geo","plugin_tags-schema","plugin_tags-seo","plugin_tags-sitemap","plugin_category-maps-and-location","plugin_category-seo-and-marketing","plugin_contributors-dadsfam","plugin_committers-dadsfam"],"banners":{"banner":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/banner-772x250.png?rev=3687800","banner_2x":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/banner-1544x500.png?rev=3687800","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/icon-128x128.png?rev=3687800","icon_2x":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/icon-256x256.png?rev=3687800","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/screenshot-1.png?rev=3714420","caption":"Open it and you know if people can find you. One sentence answers whether Google and AI assistants can find your site, with a score built from real checks, one button for the next thing to do, and your homepage the way Google shows it and AI assistants read it."},{"src":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/screenshot-2.png?rev=3714420","caption":"It walks you through setting up. Nine steps that matter, each with a Do it button that takes you straight to the fix, ticking themselves off as you go, next to live site checks and the jobs you do every week."},{"src":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/screenshot-3.png?rev=3737206","caption":"Every page gets a checklist, and suggestions from DadsFam AI. A live Google preview and a score under the editor, an SEO title and description written from your own words to use in one click, and one press of Analyse lists exactly what to change, in plain English."},{"src":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/screenshot-4.png?rev=3714420","caption":"It reads your real pages the way Google does. Health Check catches what a settings screen cannot, such as a cache still serving an old copy, fixes what it safely can in one click, and remembers the last report."},{"src":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/screenshot-5.png?rev=3714420","caption":"When something goes wrong, it tells you what to do. Four things that actually happen, from not showing up on Google to AI assistants not mentioning you, each with the exact steps."},{"src":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/screenshot-6.png?rev=3714420","caption":"AI answers built in and free. Write the summary AI assistants read about you, and choose which AI crawlers may read your site, no add-on needed."},{"src":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/screenshot-7.png?rev=3729422","caption":"The SEO Brain: how well it knows your site, the fixes it has ready, and the Ask me first \/ Autopilot \/ Paused switch."},{"src":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/screenshot-8.png?rev=3737206","caption":"X-ray any page and see what DadsFam AI sees: SEO titles that fit Google, descriptions from your own sentences, the keywords people would type, the answer AI engines would quote, the questions people ask and whether the page answers them, and key takeaways. All worked out on your own server."},{"src":"https:\/\/ps.w.org\/dadsfam-seo\/assets\/screenshot-9.png?rev=3737206","caption":"DadsFam AI on the SEO Brain screen: what it has learned about your site, your topics and whether their pages link to the main one, and the subjects worth a page of their own. Search numbers need a results source such as DadsFam SEO Pro."}],"raw_content":"\n
DadsFam SEO<\/strong> is a complete, free SEO plugin for WordPress: on-page analysis, XML sitemaps, schema, OpenGraph, breadcrumbs and robots.txt, plus GEO (Generative Engine Optimization)<\/strong> tools that help AI answer engines such as ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude find and cite your content. DadsFam AI<\/strong> is built in: SEO intelligence that learns your site and writes from your own words, entirely on your own server \u2014 no outside AI service, no API key, nothing sent anywhere. You can extend it with the optional DadsFam SEO Pro<\/strong> add-on plugin for the AI assistant, redirects and analytics \u2014 it plugs into the same dashboard.<\/p>\n\n Everything described below works on every site. Nothing is disabled, blurred out, time-limited or reduced.<\/p>\n\n Get discovered and cited by AI answer engines, the next frontier of search:<\/p>\n\n Install the DadsFam SEO Pro add-on plugin alongside this one and activate your licence to unlock:<\/p>\n\n Right, let me be straight with you, because I hate being sold to as much as you do.<\/p>\n\n Everything above is free and it stays free. The scoring engine, XML sitemaps, schema, OpenGraph, canonicals, robots directives, breadcrumbs, internal link suggestions, Instant Indexing and the whole GEO toolkit \u2014 none of those are premium features. Those are the things an SEO plugin should just do, and if I put them behind a paywall I would be taking the mickey.<\/p>\n\n There is a PRO add-on. It exists because I am a dad in Cape Town, and this is one of the things that puts food on the table at my house. That is the honest reason. Not \"unlock your potential\", not \"supercharge your workflow\". Just: if this plugin helped your work get found and you can spare it, PRO helps me keep building.<\/p>\n\n What PRO adds is the heavier lifting you reach for once the basics are in place \u2014 an AI assistant that knows your site, DadsFam AI in the editor and the media library, real keyword data from Google Search Console, a redirect manager that catches slug changes on its own, an analytics dashboard, bulk editing across hundreds of posts at once, and one-click import from Yoast, Rank Math or All in One SEO. That is time saved and depth added. It is not the plugin working properly, because the plugin already works properly.<\/p>\n\n So if the free one does everything you need, brilliant. Genuinely. Use it, and I hope it gets your work in front of the people looking for it. If you get to the point where the extra depth would save you real time, PRO is at plugins.dadsfam.co.za.<\/p>\n\n Either way, thanks for using something I built. \u2014 Zak, DadsFam<\/p>\n\n DadsFam AI is part of this plugin, not a connection to someone else's AI: it reads your pages from your own database, works on your own server and keeps what it learns there, with no API key, no account and nothing to pay per use. The DadsFam SEO Pro add-on's assistant and editor tools use the same engine.<\/p>\n\n This plugin connects to the services below, each only for the feature that needs it. No personal data is transmitted by the free plugin, and DadsFam AI is not one of them: it runs on your own server and sends nothing anywhere.<\/p>\n\n While \"Auto-Submit on Publish\" is on (Settings \u2192 Instant Indexing; it is on by default), the plugin tells participating search engines that a page has been published, updated or deleted, so they can recrawl it sooner. It sends the public address of the page, your site's address, your site's IndexNow key and the public location of that key file. It sends no personal data and no post content.<\/p>\n\n The automatic notice goes about a minute after you publish, update or delete a post, in one request for every page changed meanwhile, and only from your live site: a local or staging copy, or a site set to discourage search engines, sends nothing. The manual bulk-submit button on the same screen sends the addresses you enter straight away.<\/p>\n\n The requests go to:<\/p>\n\n The Health Check screen requests pages on your own site and reads the HTML that comes back, so it can see what a search engine actually receives rather than trusting the settings. These requests go to your own domain only, and are made while you are on that screen or running While the SEO Brain's learning is switched on (Settings on the SEO Brain screen), its background run also loads pages of your own site: your homepage, when your theme builds it, so it can be scored and learned from what visitors see, and a few of the pages in your sitemap each hour, to find any that answer \"noindex\", redirect or do not load. These requests go to your own domain only and send nothing but an ordinary page request.<\/p>\n\n Only if you set up Regional editions (Settings \u2192 Advanced): the plugin loads the homepage of each other site you list there, at most once an hour, to check it carries the same hreflang tags as this one. It is an ordinary page request to the addresses you entered, with no data from this site attached, and it stops when you clear the list.<\/p>\n\n The DadsFam SEO Pro add-on is a separate plugin and discloses its own services (its licence server, Google Search Console and the Google Indexing API) in its own readme.<\/p>\n\n\n Not unless you switch on Autopilot. By default it learns and prepares fixes, and nothing changes until you tap Apply. On Autopilot it only fills in fields that are empty (it never overwrites what you wrote), every change is listed with the value it replaced, and any change, or all of them, can be undone. It also reads its own earlier changes again as its checks improve, and takes back any they would no longer write; values you changed since are yours and stay. It runs on your own server and sends nothing anywhere.<\/p><\/dd>\n No. DadsFam AI is part of the plugin and runs inside WordPress on your own server. It reads your pages from your own database, learns from your own search results when DadsFam SEO Pro connects Google Search Console, and keeps what it learns in your own database. There is no outside AI service, no API key, no account and nothing to pay per use.<\/p><\/dd>\n No, and that is on purpose. It writes the short things search engines and answer engines read \u2014 SEO titles, meta descriptions, focus keywords, alt text, FAQs and a direct answer \u2014 from your page's own sentences, and with DadsFam SEO Pro it plans a new page with a brief: the headings people search, the questions to answer and the pages to link to. It never invents facts, and the writing stays yours.<\/p><\/dd>\n GEO is the practice of optimising your content to be found, understood, and cited by AI answer engines such as ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude \u2014 as opposed to traditional SEO which targets the classic search results. As more people get answers from AI, GEO is becoming essential. DadsFam SEO includes an llms.txt generator, AI crawler controls, Speakable schema, and GEO-focused content checks.<\/p><\/dd>\n To see real keyword data from Google Search Console (queries, clicks, impressions, position), yes \u2014 you add a Google service account (the same one used for the Google Indexing API) and grant it access in Search Console. The plugin walks you through it. IndexNow instant indexing for Bing and others works with no setup at all.<\/p><\/dd>\n Run only one SEO plugin at a time. DadsFam SEO can import your existing data from Yoast, Rank Math, and All in One SEO so you can switch cleanly.<\/p><\/dd>\n\n<\/dl>\n\n\n The full history, 2.13.0 back to 1.0.0, is in the plugin under DadsFam SEO \u2192 What's new.<\/p>","raw_excerpt":"SEO, GEO and AEO with DadsFam AI built in: a self-learning SEO Brain that runs on your own server, plus sitemaps, schema and llms.txt.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/364877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=364877"}],"author":[{"embeddable":true,"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/dadsfam"}],"wp:attachment":[{"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=364877"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=364877"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=364877"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=364877"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=364877"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/uk.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=364877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Free Features<\/h4>\n\n
\n
wp dfseo doctor<\/code>, audit<\/code>, rescore<\/code> and sitemap<\/code> for bulk work and deploy scripts<\/li>\n[dfseo_breadcrumbs]<\/code> shortcode<\/li>\nGEO \u2014 Generative Engine Optimization (Free)<\/h4>\n\n
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\/llms.txt<\/code> (the emerging llmstxt.org standard)<\/li>\nPro Features (DadsFam SEO Pro add-on)<\/h4>\n\n
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A word about PRO<\/h4>\n\n
DadsFam AI runs on your own server<\/h4>\n\n
External services<\/h3>\n\n
IndexNow (instant indexing)<\/h4>\n\n
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Your own site<\/h4>\n\n
wp dfseo doctor<\/code>.<\/p>\n\nYour other regional editions<\/h4>\n\n
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dadsfam-seo<\/code> folder to \/wp-content\/plugins\/<\/code><\/li>\n\n
Will the SEO Brain change my pages without asking?<\/h3><\/dt>\n
Does DadsFam AI send my content to ChatGPT, Claude or another AI service?<\/h3><\/dt>\n
Will DadsFam AI write my posts for me?<\/h3><\/dt>\n
What is GEO (Generative Engine Optimization)?<\/h3><\/dt>\n
Do I need a Google service account for keyword data?<\/h3><\/dt>\n
Will this conflict with another SEO plugin?<\/h3><\/dt>\n
2.18.0<\/h4>\n\n
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2.17.4<\/h4>\n\n
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2.17.3<\/h4>\n\n
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2.17.2<\/h4>\n\n
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2.17.1<\/h4>\n\n
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2.17.0<\/h4>\n\n
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2.15.0<\/h4>\n\n
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wp dfseo brain decay<\/code> and wp dfseo brain report<\/code>. Developers can supply page totals with the dfseo_search_pages filter, and dead addresses with dfseo_broken_urls.<\/li>\n2.14.0<\/h4>\n\n
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wp dfseo brain results<\/code>.<\/li>\nEarlier versions<\/h4>\n\n