Adds an optional anonymous usage report, off by default, which sends your site address, install date, 30 day totals and version numbers to the plugin author once a month if you agree to it. You are asked once, shown the exact payload first, and never asked again. Nothing about your visitors is ever included.<\/p>","1.2.1":"
Adds an on demand insights screen under Data that reports what actually moved in the selected period, with the figure and the confidence behind each finding, exportable as CSV or JSON. Also adds an optional longer visitor recognition window for counting returning readers, off by default.<\/p>","1.2.0":"
Counts readers without JavaScript, survives a blocked REST route, and no longer drops Do Not Track readers on new installs, so figures line up with what other tools report. A page read now costs one request instead of two, with nothing lost: the reading travels inside the next pageview. The beacon also backs off when your host returns 429, and will not send more than sixty times in a visit. Recommended for anyone seeing rate limiting.<\/p>","1.1.1":"
Deleting the plugin now keeps your settings, shared link and history by default, so updating by hand no longer wipes them. The AI screens are scoped to assistant traffic only, and authors, content types, assistants and campaigns can now be filtered on.<\/p>","1.1.0":"
Adds AI assistant traffic as its own channel and its own reports, and fixes Gemini and Copilot being counted as organic search. Daily summaries are rebuilt once on upgrade so past days are reclassified too. Also adds optional trend, average, anomaly and forecast layers to the chart, all off until you switch them on.<\/p>","1.0.0":"
First public release.<\/p>"},"ratings":[],"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3685592,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3685592,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3685592,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3685592,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{"blueprint.json":{"filename":"blueprint.json","revision":3692025,"resolution":false,"location":"assets","locale":"","contents":"{\"$schema\":\"https:\\\/\\\/playground.wordpress.net\\\/blueprint-schema.json\",\"landingPage\":\"\\\/wp-admin\\\/admin.php?page=convertnow-analytics\",\"preferredVersions\":{\"php\":\"8.2\",\"wp\":\"latest\"},\"phpExtensionBundles\":[\"kitchen-sink\"],\"features\":{\"networking\":false},\"steps\":[{\"step\":\"login\",\"username\":\"admin\",\"password\":\"password\"},{\"step\":\"installPlugin\",\"pluginData\":{\"resource\":\"wordpress.org\\\/plugins\",\"slug\":\"convertnow-analytics\"},\"options\":{\"activate\":true}},{\"step\":\"runPHP\",\"code\":\"prefix . 'cnwa_hits'; $pages = array('\\\/', '\\\/about', '\\\/blog\\\/why-self-hosted-analytics', '\\\/blog\\\/ai-referrals-explained', '\\\/tools\\\/pdf-merge', '\\\/tools\\\/csv-to-json', '\\\/pricing', '\\\/contact'); $titles = array('Home', 'About', 'Why self hosted analytics', 'AI referrals explained', 'Merge PDFs', 'CSV to JSON', 'Pricing', 'Contact'); $refs = array(null, 'google.com', 'chatgpt.com', 'perplexity.ai', 'news.ycombinator.com', 'x.com', 'duckduckgo.com', 'claude.ai'); $brow = array('Chrome', 'Safari', 'Firefox', 'Edge'); $vers = array('126', '17', '127', '126'); $oses = array('Windows 10\\\/11', 'macOS', 'iOS', 'Android 14'); $devs = array('desktop', 'mobile', 'desktop', 'mobile'); $ctry = array('DE', 'US', 'IN', 'GB', 'FR', 'NL', 'CA', 'ES'); $langs = array('de-de', 'en-gb', 'en-us', 'fr-fr', 'nl-nl'); $rows = 0; for ($d = 45; $d >= 0; $d--) { $per = (int) round(38 + 26 * sin($d \\\/ 6.0) + ($d < 8 ? (8 - $d) * 5 : 0)); for ($i = 0; $i < $per; $i++) { $when = time() - $d * 86400 - random_int(0, 86399); $p = random_int(0, 7); $hash = substr(md5('cnwa-demo-' . $d . '-' . intdiv($i, 3)), 0, 32); $sess = substr(md5('cnwa-sess-' . $d . '-' . intdiv($i, 3)), 0, 16); $b = random_int(0, 3); $r = $refs[random_int(0, 7)]; $utm = (0 === $i % 13) ? 'newsletter' : null; $wpdb->insert($t, array('view_id' => substr(bin2hex(random_bytes(8)), 0, 16), 'session_id' => $sess, 'visitor_hash' => $hash, 'url_path' => $pages[$p], 'page_title' => $titles[$p], 'referrer_domain' => $r, 'referrer_path' => null, 'utm_source' => $utm, 'utm_medium' => $utm ? 'email' : null, 'utm_campaign' => $utm ? 'spring-launch' : null, 'browser' => $brow[$b], 'browser_version' => $vers[$b], 'os' => $oses[$b], 'device' => $devs[$b], 'screen' => $devs[$b] === 'mobile' ? '390x844' : '1920x1080', 'lang' => $langs[random_int(0, 4)], 'country' => $ctry[random_int(0, 7)], 'content_type' => $p >= 2 && $p <= 3 ? 'post' : 'page', 'author_id' => 1, 'duration' => random_int(0, 420), 'scroll' => random_int(5, 100), 'created_at' => gmdate('Y-m-d H:i:s', $when))); $rows++; } } if (class_exists('CNWA_Rollup')) { CNWA_Rollup::run(60); } echo 'Seeded ' . $rows . ' demo pageviews.';\"}]}"}},"all_blocks":[],"tagged_versions":["1.0.0","1.1.0","1.1.1","1.2.0","1.2.1","1.2.2","1.2.3","1.3.0"],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":3686254,"resolution":"1","location":"assets","locale":"","width":1418,"height":1076},"screenshot-2.png":{"filename":"screenshot-2.png","revision":3686254,"resolution":"2","location":"assets","locale":"","width":1409,"height":1665},"screenshot-3.png":{"filename":"screenshot-3.png","revision":3686254,"resolution":"3","location":"assets","locale":"","width":1422,"height":1659},"screenshot-4.png":{"filename":"screenshot-4.png","revision":3686254,"resolution":"4","location":"assets","locale":"","width":1412,"height":1274},"screenshot-5.png":{"filename":"screenshot-5.png","revision":3686254,"resolution":"5","location":"assets","locale":"","width":1413,"height":1669},"screenshot-6.png":{"filename":"screenshot-6.png","revision":3686254,"resolution":"6","location":"assets","locale":"","width":1416,"height":1188},"screenshot-7.png":{"filename":"screenshot-7.png","revision":3686254,"resolution":"7","location":"assets","locale":"","width":1412,"height":1070},"screenshot-8.png":{"filename":"screenshot-8.png","revision":3686254,"resolution":"8","location":"assets","locale":"","width":1420,"height":1067},"screenshot-9.png":{"filename":"screenshot-9.png","revision":3685592,"resolution":"9","location":"assets","locale":"","width":1600,"height":1889}},"screenshots":{"1":"The Overview: visitors, visits, views, bounce rate and time on page, with the chart's optional trend, average, unusual-day and forecast layers switched on","2":"AI at a Glance: which assistants send people, what they were sent to, and how AI compares with every other channel","3":"AI Assistants, ranked, with each one's share over time and how deeply its readers read","4":"Pages at a Glance: what gets read, where visits begin and where they end","5":"Referrers at a Glance: channels, search engines and social networks together","6":"Campaigns at a Glance: UTM sources, mediums and campaigns in one place","7":"Geographic at a Glance: countries and languages, with a world map","8":"Goals, with the builder open: each rule reads back in a sentence and says how many of your pages it matches","9":"Settings: the switches for the chart insights, data retention, and the weekly summary email"}},"plugin_section":[262246],"plugin_tags":[239387,232,20315,396,521],"plugin_category":[36,54],"plugin_contributors":[279589],"plugin_business_model":[],"class_list":["post-361489","plugin","type-plugin","status-publish","hentry","plugin_section-dashboard-widgets","plugin_tags-ai-analytics","plugin_tags-analytics","plugin_tags-cookieless","plugin_tags-privacy","plugin_tags-statistics","plugin_category-analytics","plugin_category-security-and-spam-protection","plugin_contributors-prateekzare","plugin_committers-prateekzare"],"banners":{"banner":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/banner-772x250.png?rev=3685592","banner_2x":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/banner-1544x500.png?rev=3685592","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/icon-128x128.png?rev=3685592","icon_2x":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/icon-256x256.png?rev=3685592","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/screenshot-1.png?rev=3686254","caption":"The Overview: visitors, visits, views, bounce rate and time on page, with the chart's optional trend, average, unusual-day and forecast layers switched on"},{"src":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/screenshot-2.png?rev=3686254","caption":"AI at a Glance: which assistants send people, what they were sent to, and how AI compares with every other channel"},{"src":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/screenshot-3.png?rev=3686254","caption":"AI Assistants, ranked, with each one's share over time and how deeply its readers read"},{"src":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/screenshot-4.png?rev=3686254","caption":"Pages at a Glance: what gets read, where visits begin and where they end"},{"src":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/screenshot-5.png?rev=3686254","caption":"Referrers at a Glance: channels, search engines and social networks together"},{"src":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/screenshot-6.png?rev=3686254","caption":"Campaigns at a Glance: UTM sources, mediums and campaigns in one place"},{"src":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/screenshot-7.png?rev=3686254","caption":"Geographic at a Glance: countries and languages, with a world map"},{"src":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/screenshot-8.png?rev=3686254","caption":"Goals, with the builder open: each rule reads back in a sentence and says how many of your pages it matches"},{"src":"https:\/\/ps.w.org\/convertnow-analytics\/assets\/screenshot-9.png?rev=3685592","caption":"Settings: the switches for the chart insights, data retention, and the weekly summary email"}],"raw_content":"\n
A complete analytics dashboard that runs entirely on your own database. No account, no key, no tier held back, nothing to upgrade to.<\/p>\n\n
Visitors, visits, views, real bounce rate and real time on page. Top pages, entry and exit pages. Referrers, channels, campaigns, countries, languages, browsers, devices. Goals, funnels, journeys, retention, segments and cohorts. Read depth per page, a live counter, a heatmap, a weekly email and a shareable read only dashboard.<\/p>\n\n
AI traffic, counted properly<\/strong><\/p>\n\n Someone asks ChatGPT a question, the answer cites your page, they click through. That is a reader, not a crawler. Most plugins file them under referral, and some do worse: Gemini answers from a google.com address and Copilot from microsoft.com, so a plain search rule buries both inside organic search.<\/p>\n\n ConvertNow gives AI assistants a channel and four screens of their own. ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, DeepSeek, Meta AI and Le Chat are recognised by name. Crawlers are refused before a row is written, so GPTBot and the rest never appear as traffic.<\/p>\n\n Revenue, when there is any<\/strong><\/p>\n\n WooCommerce and Easy Digital Downloads orders are read from the shop and attached to the visit behind them, so you see which channel, campaign, page and author earned. Other checkouts can report a sale from the page. No shop, no menu.<\/p>\n\n Editorial reporting<\/strong><\/p>\n\n The author is recorded on every pageview, so the byline is a dimension like any other: traffic by author, fastest growing authors, blog posts separated from pages and archives, and read depth per post.<\/p>\n\n Fast by design<\/strong><\/p>\n\n The tracker inlines into the footer: no extra request, about 1.5 KB. Raw hits roll up into daily tables hourly, so a twelve month report costs the same queries as a one day one. Every chart is plain SVG, so there is no charting library to load.<\/p>\n\n Privacy<\/strong><\/p>\n\n No cookies, no localStorage, no persistent identifier. Visitors are counted with a one way SHA256 hash of IP, user agent and a salt that rotates daily, so the same person cannot be followed from one day to the next. Raw IP addresses are never stored, and nothing about your visitors leaves your server.<\/p>\n\n Links<\/strong><\/p>\n\n ConvertNow uses no external service for anything it does. There is one optional service, off by default, described in full below.<\/p>\n\n Tracking, reporting, goals, funnels, journeys, retention, segments, cohorts, insights, country lookups and exports all run on your own server against your own database. There is no activation call, no licence check and no key. Nothing about your visitors ever leaves your site under any setting.<\/p>\n\n Optional: anonymous usage reporting (off by default)<\/strong><\/p>\n\n If, and only if, you switch this on, the plugin sends one report a month to convertnow.tools, the author's site, at It is off on every install. You are asked once, on the plugin's own screen, with the exact payload from your site shown to you before you decide. Declining is remembered permanently. If you never answer, nothing is ever sent. You can switch it on or off at any time in Settings \u2192 Data retention \u2192 Anonymous usage report, and switching it off removes the scheduled event immediately.<\/p>\n\n This is the complete payload, and there is nothing else in it:<\/p>\n\n It contains nothing about your visitors: no page paths, no referrers, no IP addresses, no visitor hashes, no user accounts, no email addresses, no post or page titles. The request is sent once every 30 days, non blocking, and a failure is silent.<\/p>\n\n Terms of service: convertnow.tools\/terms<\/a>. Privacy policy: convertnow.tools\/privacy<\/a>.<\/p>\n\n The country lookup tables ship inside the plugin as plain text files and are read from disk. There is nothing to download and nothing to import.Links<\/strong><\/p>\n\n Both addresses reach the same inbox. Email is usually the faster of the two; the forum is the better place for anything another user might hit as well.<\/p>\n\n Bundled data<\/strong><\/p>\n\n IP Geolocation by DB-IP<\/a>, used under CC BY 4.0<\/a>.<\/p>\n\n Country lookups read two plain text tables built from the DB-IP IP to Country Lite database: From your dashboard:<\/p>\n\n Or by hand:<\/p>\n\n Either way that is it. No key, no account, no configuration. Country data is built in, so the map and the Countries panel fill in on their own. Your own visits are not counted while you are logged in as an administrator or editor, which is why the numbers stay at zero until real traffic arrives.<\/p>\n\n\n No, and there is nowhere to put one. There is no account, no key, no activation and no paid tier. The plugin contains no code that makes an outbound request, so there is nothing to opt out of either.<\/p><\/dd>\n Partly, possibly. A page read sends one small request to your own site, and the last page of a visit sends a second. Those cannot be page cached, so on a site that serves cached HTML they may be most of what actually reaches PHP.<\/p>\n\n As of 1.2.0 there is far less of it. The reading of a page now travels inside the next pageview rather than costing a request of its own, so a five page visit sends six requests where it used to send ten, and no figure is lost doing it. The beacon also obeys a 429 or 503 from your server: it reads What it is not: the plugin makes no outbound requests of any kind, so it cannot be the source of automated traffic from Meta, AWS or Microsoft, and it contacts no third party. It also adds no cron work beyond one hourly summary job.<\/p><\/dd>\n Four ordinary reasons, in the order they usually matter.<\/p>\n\n If the gap still looks wrong after that, the usual cause is the beacon being blocked: a security plugin that hardens They arrive by completely different routes and are handled at different points. A crawler identifies itself in the user agent, and GPTBot, ClaudeBot, CCBot, PerplexityBot, Bytespider, Applebot and Amazonbot are all refused by the collector before a row is written, so they never become traffic. A visitor is a browser carrying a referrer from an assistant's own domain. Only the second one reaches the AI screens, which is why every figure there is a person who read an answer and followed the citation.<\/p><\/dd>\n Because Gemini is served from gemini.google.com, and a rule that looks for \"google\" in the referrer catches it. Copilot has the same problem on microsoft.com. ConvertNow checks the assistants first, so a visit from Gemini is counted as an assistant and a visit from Google Search is counted as search. Existing summaries are rebuilt on upgrade, so past days are reclassified too.<\/p><\/dd>\n Yes, with the No, and the plugin does not claim they do. They are a least squares fit and the standard deviation of the days around it, computed in your browser from the figures already on the screen. The forecast is that straight line continued, and the band around it is how much the measured days actually varied. Nothing is sent anywhere and no model runs. Every layer is off until you switch it on in Settings.<\/p><\/dd>\n It is statistics, and the screen says so at the bottom of every run. Least squares fits for direction, median absolute deviation for outliers, share and concentration comparisons against the previous period of equal length. It runs on your server against your own rows, no model is called and nothing leaves the site. The name reflects what the screen is for, reading your numbers the way an analyst would, not a claim about how it works.<\/p><\/dd>\n It cannot touch your front end, because it only runs from the dashboard when somebody presses the button. The run itself reads the selected period and the one before it across several dimensions, which on a large site takes a few seconds, and the result is cached for five minutes so a second press costs nothing. Nothing runs on opening the screen.<\/p><\/dd>\n Yes, but it is off by default. Settings \u2192 Tracking \u2192 Visitor recognition widens the salt window from one day to 30, 90 or 365 days. Until you change it the salt rotates daily and a reader returning tomorrow is a new visitor, which is the honest default for a plugin that stores nothing on the reader's device. Widening it changes what you are doing with visitor data, so update your privacy disclosures before you do.<\/p><\/dd>\n On the Goals or Funnels screen itself, under the report. Open the report, expand the editor below it, pick a page from your own site, save. Creating a definition needs the same capability as changing a setting, so a user who can view reports but not manage the site sees the report and no editor.<\/p><\/dd>\n Because ConvertNow cannot tell. A visitor is identified by a hash that is rebuilt nightly every day, on purpose, so the same person is unrecognisable tomorrow. Rather than print a number that looks like week on week retention and is not, the report answers what the data actually supports: how a page holds its traffic over the days after it lands, and how often a visit is a return within the same day.<\/p><\/dd>\n As far as your raw retention setting keeps pageviews, ninety days by default. Goals, funnels, journeys, retention and cohorts all need the shape of individual visits, and the daily summaries have already rolled that away. Each of those screens says the date it can see back to.<\/p><\/dd>\n WordPress already does. The tracker resolves each URL to the post behind it and stores the author ID with the pageview, then the report turns IDs back into display names when it draws. Nothing is sent anywhere to work that out.<\/p><\/dd>\n\n
External services<\/h3>\n\n
https:\/\/convertnow.tools\/wp-json\/cnwa-hub\/v1\/report<\/code>. It exists so the author can see which versions are in use and how the plugin is actually being used, and it is used for nothing else.<\/p>\n\n\n
\n
assets\/data\/geo-ipv4.csv<\/code> and assets\/data\/geo-ipv6.csv<\/code>. Every line is one boundary, written as an uppercase hex address prefix and an ISO 3166-1 alpha-2 country code, so both files can be opened and read in any text editor. The world map outlines are plain JSON path data at assets\/data\/world.json<\/code>. Nothing in the plugin is compiled, minified or obfuscated.<\/p>\n\n\n\n
\n
convertnow-analytics<\/code> folder to \/wp-content\/plugins\/<\/code>.<\/li>\n\n
Do I need an account or a licence key?<\/h3><\/dt>\n
My host says I am making too many requests. Is it this plugin?<\/h3><\/dt>\n
Retry-After<\/code> and stops entirely until that has passed, so it can no longer add to a rate limit once one starts. And it will not send more than sixty times in one visit however badly a theme misbehaves.<\/p>\n\nWhy are my numbers lower than Jetpack, Google Analytics or my host's stats?<\/h3><\/dt>\n
\n
\/wp-json\/<\/code>, or a firewall rule. Since 1.2.0 the plugin retries on a front end URL when that happens, and counts readers with no JavaScript at all.<\/p><\/dd>\nHow do you tell an AI visitor from an AI crawler?<\/h3><\/dt>\n
Why did my Gemini traffic used to show up as Google?<\/h3><\/dt>\n
An assistant is missing. Can I add it?<\/h3><\/dt>\n
cnwa_ai_sources<\/code> filter. Each entry is a pattern matched against the referrer host and the name to show. The list is checked in order, so a narrow host goes above a broad one.<\/p><\/dd>\nDo the trend line and forecast use AI?<\/h3><\/dt>\n
Is the AI insights screen actually AI?<\/h3><\/dt>\n
Will generating insights slow my site down?<\/h3><\/dt>\n
Can I count returning visitors?<\/h3><\/dt>\n
Where do I set up a goal or a funnel?<\/h3><\/dt>\n
Why does Retention not show whether visitors came back next week?<\/h3><\/dt>\n
How far back do the behaviour reports go?<\/h3><\/dt>\n
How does it know who wrote a post?<\/h3><\/dt>\n