MSRP (RRP) Pricing for WooCommerce


“Works very well: It works perfect on my website! Highly recommend this plugin” – ⭐⭐⭐⭐⭐ marcyj

Main Page | Demo | Support Forum | Documentation & How to

MSRP for WooCommerce plugin is your solution to integrate and show product Manufacturer’s Suggested Retail Prices (MSRP) within your WooCommerce store.

With full control on where the MSRP should be visible, you gain full control over how it’s communicated to your customers, ensuring transparency and clarity while optimizing your sales strategy.

And with this MSRP plugin, you can also decide when to show or hide these prices (based on conditions), you can also customize the name, style, and text of the price.

Plugin main features:

  • Define and display MSRPs for products with ease (simple & variable products)
  • Tailor visibility settings based on conditions such as empty price or sale status.
  • Customize the format of variable product price ranges for enhanced clarity.
  • Enhance administrative efficiency with additional features like MSRP columns in product lists and quick/bulk edit options.

🚀 Main Features: FREE Version

🚀 Full Manage for MSRP Setup

Define MSRP for different types of products, whether it was simple or variable (and variation) and products in your WooCommerce store.

🚀 Variable Product Customization

Set custom range formats for variable products, allowing for clear representation of pricing across different product variations.

🚀 Different Display Options

Control field label (name), where it appears (after, before, instead of standard price), apply a little styling to MSRP (strike-through, italic, bold), and even show the saving (You saved X%).

🚀 Show & Customize MSRP in Product, Shop (Categories) & Cart Pages

The plugin allows you to show the MSRP and a template (final text) to appear where you can include text (after the MSRP) showing saving or any desired text.

🚀 Visibility Control

Hide MSRP for products with empty prices or hide regular prices for products on sale, giving you flexibility in how you present pricing information and hide them when unneeded.

🚀 Administrative Options

You MSRP management tasks with features like adding MSRP columns to the admin products list and incorporating MSRP fields into quick and bulk editing options.

🚀 Bulk MSRP Creation Tools

Efficiently generate MSRP for your entire product catalog with bulk creation tools, you can:

  • Generate MSRP by copying current products prices
  • Multiply all product prices by a percentage
  • Add a fixed amount to all product prices

“Good Support: I must say a big Thank you to Tom from the Support team.
Good Plugin MSRP for WooCommerce.” – ⭐⭐⭐⭐⭐ maskinluxembourg

“Plugin works great and the support is really here for you: If you’re looking for adding MSRP to your products, this light-weight plugin does the job perfectly and the support truly gives its best to help you with any issue that you may face.” – ⭐⭐⭐⭐⭐ Mikey

🏆 Do More: PRO Version

All what’s listed above (and more) is available in the free version, but for those who would like to go further and beyond, we have a premium version of MSRP (RRP) Pricing for WooCommerce plugin.

🏆 Customize the full final text

The plugin shows label (MSRP), MSRP price, and saving amount. With the Pro verison, you can customize the whole text, and make use of several values like price, saving amount, saving percetage.
Applicable on product, archive, and cart pages.

🏆 Cart Total Savings Display Options

In Cart, you can show the total saving amount for all products added by your customers, so they can see how much they’ve saved.

🏆 Customize & Show MSRP By Country – Geolocation-Based MSRP

Automatically adjust MSRP based on visitors’ country, providing a personalized shopping experience with localized pricing tailored to individual regions.

🏆 Customize & Show MSRP By Currency – Currency-Based MSRP

Set MSRP according to visitors’ selected currency, ensuring accurate and relevant pricing conversions for a seamless shopping experience across different currencies.

🏆 Show MSRP By User role

Show MSRP on the frontend for selected user roles only, allowing you to target specific customer segments with pricing information tailored to their needs.

💯 Why WPFactory?

  • Experience You Can Trust: Over a decade in the business
  • Wide Plugin Selection: Offering 65+ unique and powerful plugins
  • Highly-Rated Support: Backed by hundreds of 5-star reviews
  • Expert Team: Dedicated developers and technical support at your service

What’s Next? Discover More Plugins by WPFactory

WPFactory has a diverse range of plugins tailored to enhance your experience:

❤️ User Testimonials: See What Others Are Saying!

“Plugin does exactly what it promises and works very smoothly! Plugin support is very fast in response. 10/10!” – ⭐⭐⭐⭐⭐ Vincent Donker

“Excellent plugin, the developer was quick to respond and easy to work with. Love your work Omar!” – ⭐⭐⭐⭐⭐ Obed

“Excellent plugin, developer very responsive with queries and has gone above and beyond to ensure the plugin works with our site. Thanks Omar for all you hard work!” – ⭐⭐⭐⭐⭐ Joe Batty

“Great for MSRP | RRP on WooCommerce: Just working as promised. Some extra options in Pro version.
Very good and quick support. Can recommend.” – ⭐⭐⭐⭐⭐


Follow these simplified steps to get your plugin up and running:

From the WordPress Admin Panel:
1. Navigate to “Plugins” > “Add New”.
2. Use the search bar and find the plugin using the exact name.
3. Click “Install Now” for the desired plugin.
4. Once the installation is finished, and click “Activate”.

Manual Installation Using FTP:
1. Download the desired plugin from
2. Using your preferred FTP client, upload the entire plugin folder to the /wp-content/plugins/ directory of your WordPress installation.
3. Go to “Plugins” > “Installed Plugins” in your dashboard and click “Activate”.

Manual download & upload from the WordPress Admin Panel:
1. Download the desired plugin in a ZIP format.
2. On your site, navigate to “Plugins” > “Add New” and click the “Upload Plugin” button.
3. Choose the downloaded plugin file and click “Install Now.”
4. After the installation is complete, click “Activate”.

Once activated, access the plugin’s settings by navigating to “WooCommerce > Settings” and look for the relevant tab.


Hello, I was doing a test to see if is working and is not with Woodmart Theme Only shows the text MSRP – nothing else. Image: Fix this an maybe I will buy PRO
Useless because of the inability to edit the template. For example in my country MSRP is called differently – “РРЦ” and I can’t change it…
24.05.2019 5 replies
The plugin doesnt install on a multi-site – though it says install – it isnt – 1 star for now. Edit – OK well I did find what the problem is and if after testing you found no problem with the Perfect Woocommerce Brands, I can only imagine that I must have some other plugin that is also contributing to the fact that MSRP doesnt install while PWB is installed. Your plugin is good. I am also however just a little bit of work away from creating my own plugin which will will give me what I need for my site. 🙂
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Журнал змін

1.7.10 – 22/04/2024

  • WC tested up to: 8.8.
  • Tested up to: 6.5.

1.7.9 – 26/09/2023

  • WC tested up to: 8.1.
  • Tested up to: 6.3.
  • Update plugin icon, banner.

1.7.8 – 09/08/2023

  • WC tested up to: 7.9.
  • Compatibility with HPOS

1.7.7 – 17/06/2023

  • WC tested up to: 7.8.
  • Tested up to: 6.2.

1.7.6 – 31/03/2023

  • Move to WPFactory.

1.7.5 – 06/02/2023

  • Verified compatibility with WooCommerce 7.3

1.7.4 – 04/11/2022

  • Verified compatibility with WordPress 6.1 & WooCommerce 7.0

1.7.3 – 24/08/2022

  • Fixed a bug showing MSRP on variations without MSRP
  • Verified compatibility with WooCommerce 6.8

1.7.2 – 12/06/2022

  • Verified compatibility with WordPress 6.0 & WooCommerce 6.5

1.7.1 – 19/03/2022

  • Verified compatibility with WooCommerce 6.3

1.7 – 28/01/2022

  • Verified compatibility with WordPress 5.9 & WooCommerce 6.1
  • New Feature: You can bulk edit MSRP prices for all your products at once (or by category)

1.6.4 – 26/08/2021

  • Verified compatibility with WooCommerce 5.9

1.6.3 – 26/08/2021

  • Checked & verified compatibility with Woo 5.6

1.6.2 – 25/07/2021

  • Verified compatibilty with WC 5.5 & WP 5.8

1.6.1 – 17/05/2021

  • Verified compatibility with WooCommerce 5.3

1.6 – 03/05/2021

  • Added a new template for products without MSRP defined
  • Allowed changing the field label (product backend) that defines the MSRP price

1.5.6 – 20/04/2021

  • Tested compatibilty with WC 5.2 & WP 5.7

1.5.5 – 28/02/2021

  • Tested compatibilty with WC 5.0

1.5.4 – 07/02/2021

  • Enhanced %price% tag to work with tax-included prices

1.5.3 – 27/01/2021

  • Tested compatibility with WC 4.9 & WP 5.6

1.5.2 – 21/11/2020

  • Tested compatibility with WC 4.7

1.5.1 – 24/08/2020

  • Added a new dropdown menu that allows choosing MSRP text format: Bold / Italic / Underlined / Strike-through
  • Fixed a bug in variable MSRP pricing when selecting “Only show MSRP if higher than Regular Price”

1.5 – 15/08/2020

  • Changed MSRP field to read tax as per WC settings (if prices include / exclude tax)
  • Tested compatibility with WP 5.5 & WC 4.3

1.4.3 – 28/04/2020

  • Tested compatibility with WP 5.4 & WC 4.0

1.4.2 – 15/03/2020

  • Fix: Geolocate pricing was not working when using multiple countries and/or currencies

1.4.1 – 02/01/2020

  • Text updates over the plugin pages.
  • Copyrights Update
  • Added a section to review the plugin

1.4.0 – 23/12/2019

  • Dev – Plugin author updated.

1.3.9 – 06/12/2019

  • Dev – Admin settings split into sections.
  • Dev – Admin settings descriptions updated.
  • Dev – Code refactoring.
  • Tested up to: 5.3.
  • WC tested up to: 3.8.

1.3.8 – 24/07/2019

  • Fix – Cart Total Savings Display – “Enable section” option fixed.
  • Dev – Cart Total Savings Display – %total_savings% placeholder is now outputted without minus sign.

1.3.7 – 22/07/2019

  • Fix – %price% placeholder is now available for variable products also.
  • Dev – alg_wc_get_msrp filter added.
  • Dev – Currency added to the alg_wc_msrp_by_country filter.
  • Dev – Code refactoring.

1.3.6 – 14/07/2019

  • Dev – Advanced Options – “Hide regular price for products on sale” option added.
  • Dev – Advanced Options – “Custom range format” options added.

1.3.5 – 02/07/2019

  • Fix – Advanced Options – Apply price filter – Second hook parameter added.
  • Dev – uninstall.php removed.
  • Dev – Admin tools notice – Code refactoring.
  • Dev – Code refactoring.
  • WC tested up to: 3.6.
  • Tested up to: 5.2.

1.3.4 – 04/04/2019

  • Fix – Single Product Page / Archives recognized properly now in all cases.
  • Dev – Tools – “Copy all products prices to MSRP” tool added.
  • Dev – Tools – “Delete all products MSRP meta” tool added.
  • Dev – Functions – alg_wc_msrp_get_product_msrp() function added.
  • Dev – Plugin’s data (i.e. options and meta) is now deleted on uninstall (i.e. uninstall.php added).

1.3.3 – 26/02/2019

  • Dev – Position – “Instead of the standard price” option (and %price% replaced value) added.
  • Dev – Advanced Options – “Variable MSRP optimization” option added.
  • Dev – Advanced Options – “Required user role(s)” option added.
  • Dev – “Your settings have been reset” admin notice added.
  • Dev – Code refactoring.

1.3.2 – 31/10/2018

  • Fix – Comma decimal separator in price parsed correctly now.
  • Fix – “Reset settings” fixed for serialized values.
  • Dev – Code refactoring.

1.3.1 – 30/10/2018

  • Dev – is_numeric() check added for the saved MSRP value.

1.3.0 – 02/10/2018

  • Dev – “Cart Display” section added.
  • Dev – “Cart Total Savings Display” section added.

1.2.1 – 25/09/2018

  • Dev – Admin Options – “Advanced: MSRP field position in admin quick and bulk edit” option added.

1.2.0 – 10/09/2018

  • Dev – Admin Options – “Add MSRP field to admin quick edit” and “Add MSRP field to admin bulk edit” options added.
  • Dev – Code refactoring.
  • Dev – Plugin URI updated.

1.1.2 – 17/05/2018

  • Fix – MSRP not saved for simple products – bug fixed.

1.1.1 – 17/05/2018

  • Dev – Advanced Options – Apply price filter – Moved to free plugin.

1.1.0 – 16/05/2018

  • Dev – Admin Options – “Add MSRP column to admin products list” option added.
  • Dev – Advanced Options – “Apply price filter” option added.
  • Dev – Advanced Options – “Hide MSRP for products with empty price” option added.
  • Dev – “Countries Options” section added.
  • Dev – “Currencies Options” section added.
  • Dev – Variable products – Fallback MSRP added.
  • Dev – Variable products – Proper MSRP display implemented.
  • Dev – Code refactoring.

1.0.0 – 06/05/2018

  • Initial Release.