Title: CRMlytics &#8211; CRM &amp; Customer Analytics
Author: ahriad
Published: <strong>24.05.2026</strong>
Last modified: 08.06.2026

---

Шукати плагіни

![](https://ps.w.org/crmlytics/assets/icon-256x256.png?rev=3546581)

# CRMlytics – CRM & Customer Analytics

 Від автора [ahriad](https://profiles.wordpress.org/ahriad/)

[Завантажити](https://downloads.wordpress.org/plugin/crmlytics.1.0.0.zip)

 * [Деталі](https://uk.wordpress.org/plugins/crmlytics/#description)
 * [Відгуки](https://uk.wordpress.org/plugins/crmlytics/#reviews)
 *  [Встановлення](https://uk.wordpress.org/plugins/crmlytics/#installation)
 * [Розробка](https://uk.wordpress.org/plugins/crmlytics/#developers)

 [Підтримка](https://wordpress.org/support/plugin/crmlytics/)

## Опис

CRMlytics is a free CRM for WooCommerce that helps you improve customer retention
and increase repeat sales by telling you things your order history already knows
but you can’t see. Who is about to stop buying. Who is worth your next marketing
dollar. How many orders to expect from each customer in the coming months.

Unlike other WooCommerce CRMs built around automation workflows, CRMlytics is an
analytical CRM. It runs machine learning models on your store data to give you the
customer intelligence you need to act before revenue walks out the door.

Your data stays on your server. There are no APIs, no syncing to a third party, 
and no monthly subscriptions for number crunching. It all runs right inside WordPress.

### Why did you build this?

We built this because every WooCommerce CRM we found was operational. Email sequences,
workflow builders, cart recovery. None of them told you who was about to leave or
when a customer would order again. Knowing that is the difference between retaining
a customer and losing them quietly to a competitor.

We wanted predictions that drive retention, not more automation, and we wanted them
running on our own server.

### What it does

**Manages your contacts actively.**
 Add custom fields, log notes and calls, and
send emails from a single profile view. Everything you know about a customer lives
in one place, so nothing falls through the cracks when you follow up.

**Logs manual activities.**
 Log notes, phone calls, manual emails, and feedback
on any customer profile. Each entry appears in the customer timeline alongside orders
and emails, giving you full context before reaching out.

**Improves customer retention by catching who is leaving.**
 Every customer gets
a health score based on their buying behavior. You see a live list of customers 
at risk of churning right now, so you can reach out and recover that revenue before
they’re gone for good.

**Increases sales by predicting future orders.**
 Machine learning estimates how
many orders each customer will place in the next 30, 90, and 180 days. Stop spreading
your marketing budget thin across your whole list and put it behind the customers
the data says will buy.

**Identifies your most valuable customers automatically.**
 Recency, Frequency, 
and Monetary scores are calculated for every customer without any manual work. You
instantly see who your highest-value repeat buyers are and who is slipping toward
inactivity before you lose them.

**Targets the right people with precise segments.**
 Filter by total orders, average
order value, health score, or purchase dates and save those filters as segments.
More targeted campaigns mean less wasted spend and higher conversion on every send.

**Keeps a full timeline so you never miss a touchpoint.**
 Every order change, email
open, link click, store visit, note, and phone call appears in one timeline per 
customer. You always know the full history before you reach out, which makes every
interaction more likely to convert.

**Emails them directly without switching tools.**
 Send to individual customers,
a segment, or a tagged group directly from the plugin. Clicks and engagement feed
back into each customer’s timeline automatically, so your targeting keeps getting
sharper.

**Keeps your lists organized automatically.**
 The plugin auto-tags customers based
on behavior as it changes, so your segments stay accurate without manual work. Spend
less time on list management and more time acting on what the data tells you.

[Learn how CRMlytics works before you install](https://crmlytics.com/intro/?utm_source=wordpress.org&utm_medium=plugin-listing&utm_campaign=readme&utm_content=intro-link)

### How the machine learning works

CRMlytics runs real statistical models directly on your WooCommerce order history,
not basic averages or static rules like “hasn’t bought in 90 days.” The predictions
it generates are grounded in how your actual customers buy, which means the churn
scores and order forecasts you act on are reliable enough to make real retention
and revenue decisions with.

Because it runs entirely on your server, your customer data stays private and the
number crunching costs you nothing.

## Скріншоти

[⌊CRMlytics dashboard⌉⌊CRMlytics dashboard⌉[

CRMlytics dashboard

[⌊Customer list with health scores and predictions⌉⌊Customer list with health scores
and predictions⌉[

Customer list with health scores and predictions

[⌊Customer timeline view⌉⌊Customer timeline view⌉[

Customer timeline view

[⌊RFM segment viewer⌉⌊RFM segment viewer⌉[

RFM segment viewer

[⌊Custom segments builder⌉⌊Custom segments builder⌉[

Custom segments builder

[⌊Smart tags configuration⌉⌊Smart tags configuration⌉[

Smart tags configuration

[⌊Email campaign setup⌉⌊Email campaign setup⌉[

Email campaign setup

## Встановлення

 1. Upload the plugin files to your `/wp-content/plugins/crmlytics` directory, or install
    it via the WordPress plugin screen.
 2. Activate it.
 3. Make sure WooCommerce is active.
 4. CRMlytics will start grinding through your historical data to build the initial
    predictions. Depending on how many orders you have, this might take a few minutes.

## Часті питання

### Is CRMlytics really free?

Yes. Free plugin on the official WordPress directory. No subscription, no usage 
fees, no data sent outside your server.

### Does it work with my WooCommerce setup?

Works with any WooCommerce store on WordPress 6.0 or later. Reads your existing 
order data directly.

### Where does the prediction data come from?

All predictions are built from your own WooCommerce order history and run locally
on your server. No API keys, no third-party accounts, no data leaves your site.

### How long does it take to see results?

Install and activate. Within minutes, CRMlytics has processed your existing order
history and you can already see which customers are at risk of churning, who your
most valuable repeat buyers are, and where to focus your retention efforts first.

### What is RFM segmentation?

RFM stands for Recency, Frequency, and Monetary value. CRMlytics uses these three
signals to automatically sort customers into groups: Champions, At Risk, and Lost.

### Does this need WooCommerce?

Yes. It relies entirely on WooCommerce order data.

### Does my customer data get sent to your servers?

No. The machine learning runs locally on your own server. We never send your data
to an external API or third-party service. Your data is yours.

### Will this mess with my WooCommerce data?

No. It securely reads your orders in the background to build its own timelines and
predictions. Your actual live store data is untouched.

### Can I build custom segments?

Yes. You can stack different rules to filter your customers however you need to.

### What’s the difference between a segment and a smart tag?

A segment is a live filter you run when you need to look at a specific group right
now. A smart tag is an automatic label the system applies to a customer and keeps
updated over time as their behavior changes.

### Can I email a specific segment?

Yes. You can target your whole list, specific segments, or just people with a certain
tag, directly from the plugin.

### What makes CRMlytics different from other WooCommerce CRMs?

Other WooCommerce CRMs (FluentCRM, FunnelKit, Groundhogg) are operational CRMs built
around marketing automation, email sequences, and workflow builders. CRMlytics is
an analytical CRM. It runs machine learning models directly on your store data to
predict churn risk and forecast future orders. That means instead of just automating
what you send, you know who to send it to and when, so your campaigns actually improve
retention and drive more repeat sales.

### Is CRMlytics a marketing automation tool?

No. CRMlytics is an analytical CRM focused on customer intelligence and predictive
analytics. If you need marketing automation workflows or abandoned cart recovery,
tools like FluentCRM or FunnelKit handle that well. CRMlytics tells you who to target
and when, based on statistical predictions, so you can feed those insights into 
your existing automation tools.

### What does “analytical CRM” mean?

CRMs fall into different categories. Operational CRMs automate day-to-day tasks 
like sending emails and managing sales pipelines. Analytical CRMs analyze your data
to generate insights and predictions. CRMlytics is the latter. It calculates health
scores, churn probabilities, RFM segments, and expected future orders from your 
WooCommerce data, all running locally on your server.

### How accurate are the predictions?

CRMlytics uses the BG/NBD (Beta Geometric/Negative Binomial Distribution) model,
a well-established statistical framework for repeat purchase forecasting. The model
learns from your entire store’s order history, then applies that to each customer’s
individual buying pattern. It is not guesswork or static rules like “hasn’t bought
in 90 days.” That means the churn scores and order forecasts you act on are grounded
in how your actual customers buy, reliable enough to make real retention and revenue
decisions with.

### Can I use CRMlytics alongside FluentCRM or FunnelKit?

Yes. CRMlytics focuses on prediction and segmentation. Feed its health scores, churn
risk labels, and smart tags into your operational CRM or email tool to build sharper
targeting rules and get better retention results from the automation you already
have running. The two complement each other rather than compete.

### Will this slow down my store?

No. CRMlytics has been tested on stores with over 200,000 orders and 15,000 customers
without issues. It runs in the background and does not affect your storefront or
checkout.

### Are there any premium add-ons or a Pro version?

Currently, CRMlytics is completely free. We may introduce advanced features in the
future, but the core analytical engine will remain free.

### Is there a limit to how many customers or orders it can process?

No hard limits. It depends entirely on your server capabilities. It has been tested
on stores with over 200,000 orders.

### Does it work with historical data, or only new orders?

It works with historical data. As soon as you install and activate the plugin, it
begins analyzing your entire WooCommerce order history to build predictions immediately.

### Does it work with custom order statuses?

CRMlytics focuses on standard WooCommerce completed orders to calculate RFM and 
churn metrics, ensuring accuracy in predictive models.

### Does it integrate with Mailchimp, Klaviyo, ActiveCampaign?

You can easily export any segment to a CSV file, which can be uploaded directly 
to almost any email marketing platform.

### Where can I get support if I need help?

You can reach out on the official WordPress.org support forums for the CRMlytics
plugin.

### How does email sending work?

CRMlytics uses WordPress’s built-in wp_mail() to send emails. It works with whatever
mail setup you already have, including any SMTP plugin like WP Mail SMTP or Postmark.

### How does the health score work?

Each customer gets a score from 0 to 100. For repeat buyers, it’s the BG/NBD model’s
probability that the customer is still active, scaled to 100. Below 40 is critical
territory. New customers who’ve only ordered once start around 80 and drop over 
time if they don’t come back.

### Does it need a minimum number of orders to work?

No minimum. It runs on whatever data you have. Predictions get more accurate as 
your order history grows, but the plugin doesn’t refuse to calculate on small datasets.
On stores with very few orders, treat the scores as rough estimates.

### Does it work with WooCommerce Subscriptions?

CRMlytics reads standard WooCommerce orders, so renewal orders from WooCommerce 
Subscriptions are counted alongside regular purchases. Active subscribers will naturally
show high health scores and low churn risk, which accurately reflects their buying
behavior. Keep in mind that CRMlytics is built with retail ecommerce stores in mind,
where customers make individual purchase decisions rather than recurring payments.

## Відгуки

![](https://secure.gravatar.com/avatar/1b0da66c6df1b1690722d84300bf6f7c8cbe441c41c1ea5f33ca51fddcd8afff?
s=60&d=retro&r=g)

### 󠀁[Different](https://wordpress.org/support/topic/different-4/)󠁿

 [james47111](https://profiles.wordpress.org/james47111/) 25.05.2026

Different from every other WooCommerce CRM

 [ Прочитати всі 1 відгук ](https://wordpress.org/support/plugin/crmlytics/reviews/)

## Учасники та розробники

“CRMlytics – CRM & Customer Analytics” — проект з відкритим вихідним кодом. В розвиток
плагіну внесли свій вклад наступні учасники:

Учасники

 *   [ ahriad ](https://profiles.wordpress.org/ahriad/)

[Перекладіть “CRMlytics – CRM & Customer Analytics” на вашу мову.](https://translate.wordpress.org/projects/wp-plugins/crmlytics)

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## Журнал змін

#### 1.0.0

 * Initial release

## Мета

 *  Версія **1.0.0**
 *  Останнє оновлення **10 години тому**
 *  Активних встановлень **Менше 10**
 *  Версія WordPress ** 6.0 або вище **
 *  Tested up to **7.0**
 *  Версія PHP ** 7.4 або вище **
 *  Мова
 * [English (US)](https://wordpress.org/plugins/crmlytics/)
 * Позначки
 * [crm](https://uk.wordpress.org/plugins/tags/crm/)[customer analytics](https://uk.wordpress.org/plugins/tags/customer-analytics/)
   [machine learning](https://uk.wordpress.org/plugins/tags/machine-learning/)[WooCommerce CRM](https://uk.wordpress.org/plugins/tags/woocommerce-crm/)
 *  [Розширений перегляд](https://uk.wordpress.org/plugins/crmlytics/advanced/)

## Оцінки

 5 out of 5 stars.

 *  [  1 5-star review     ](https://wordpress.org/support/plugin/crmlytics/reviews/?filter=5)
 *  [  0 4-star reviews     ](https://wordpress.org/support/plugin/crmlytics/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/crmlytics/reviews/?filter=3)
 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/crmlytics/reviews/?filter=2)
 *  [  0 1-star reviews     ](https://wordpress.org/support/plugin/crmlytics/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/crmlytics/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/crmlytics/reviews/)

## Учасники

 *   [ ahriad ](https://profiles.wordpress.org/ahriad/)

## Підтримка

Є що сказати? Потрібна допомога?

 [Перейти в форум підтримки](https://wordpress.org/support/plugin/crmlytics/)